The All-New 2024 Honda CR-V
The highly anticipated all-new 2024 Honda CR-V has made its debut to the Jamaican audience at an exclusive launch event on August 19, 2023. This new optional 7-seater model raises the bar in every conceivable way and stands as the most illustrious CR-V on the market to date, boasting a design rooted in ingenuity, higher levels of performance, enhanced safety features and more modern technology. Evidence of the demand is made tangible through the long waiting list of keen buyers who have already stated their claim since the whisperings of the new model began to arise.
“Having offered the Honda CR-V for over 25 years to the Jamaican market, ATL Automotive is proud to bring the 6th generation of the model to the island. With the launch of the company in 1997, the same year the CR-V was internationally released, it comes as no surprise that this flagship model is revered across the island. Without a doubt, Honda is Jamaica’s favourite premium Japanese brand and the CR-V, Jamaica’s favourite SUV. Whenever you think Honda, you immediately associate the brand with reliability, dependability and a high resale value,” shared Petrena Purser, General Manager of Honda Jamaica.
The all-new CR-V’s sophisticated design creates an enviable appearance. It is admired for its timeless lines and classic style and now comes with increased versatility to provide a more advanced system for a sportier driving experience with more capability. Available in 4 trims, the CR-V is on track to outdo itself and others with its varied specifications and driver conveniences.
Purser noted that the CR-V is also the best-selling unit for Honda worldwide, being that it is the most loved and prominent unit in Honda’s model line-up globally. She said, “Locally it’s a top favourite. We have customers who only buy and drive CR-Vs. They'll buy the new unit before it lands not even waiting to test drive it because they know it's a Honda and they know it will deliver.”
Every 2024 model benefits from comprehensive improvements to the body, chassis, powertrain, and overall driving refinement. With an updated version of Honda’s Real Time All-Wheel Drive (AWD) with Intelligent Control System™, all trims have improved agility. The Real Time AWD system is quieter and can now send up to 50% of engine torque to the rear wheels to enhance handling performance as well as traction management in slippery conditions. It also comes equipped with a new Hill Descent Control system that bolsters the all-new CR-V’s off-road capability.
The 2024 CR-V keeps safety at its core of the new design. All new models come standard with an expanded Honda Sensing® suite of driver-assistive technologies to include Traffic Jam Assist, Adaptive Cruise Control (ACC) and the Lane Keeping Assist System (LKAS).
Purser noted, “ATL Automotive is here for longevity and will continue to embrace the excellence of the all-new CR-V. We will continue to put the best products in the market with an added value we know customers will love. The new, redesigned 2024 CR-V will be the game changer in the market as Honda continues its ‘Year of SUV’.”
The all-new Honda CR-V is available at Honda Jamaica, conveniently located at 47-49 Hagley Park Road, Kingston 10 and Block C, Fairview Plaza, Montego Bay. For additional information, interested persons can visit www.atlautomotive.com or call 888-ATL-AUTO (285-2886).
